"Ragnarok": A Clueless Thor, a Gay Loki, and a Lot of Beefcake

The most famous fictional boxer of the 20th century was probably Joe Palooka in the long-running comic strip (1930-1984).   Tall and immensely strong but gentle, Joe Palooka was the creation of Ham Fisher, who observed lots of young Polish immigrant boys hanging around boxing arenas, hoping that their muscles would bring them fame and fortune.

In his heyday, Joe was appearing on the radio, in movies (starring Joe Kirkwood, left), in big-little books, and in comic books.

You could buy Joe Palooka toys, gum, lunch boxes, board games, and a cut-out mask on Wheaties cereal.  

 In 1948, the town of Bedford, Indiana  (near Bloomington) erected a statue in his honor.  It was moved to nearby Oolitic in 1984.

Joe was originally "a woman-hater" and "allergic to girls," although cheese heiress Ann Howe kept trying to snare him, like Daisy Mae in Li'l Abner.  In the 1930s, lack of heterosexual interest did not signify gay identity; although gay readers found ample subtexts. Joe was a "man's man," enjoyed buddy-bonds with his sparring partner, massively-muscular Humphrey Pennyworth.

The two adopted a mute orphan named Little Max, who became popular enough to get his own series of toys and comic book title.

As boxing declined in popularity,  Joe moved beyond the ring to fight gangsters, Nazis, spies, and mad scientists.  During the 1950s he became an all-purpose trouble-shooter, traveling the world to right whatever wrongs needed a muscular remedy.  He got a tv series in 1954.  Harve published a Joe Palooka comic book through 1955.

Since changing attitudes required even heroes to express hetero-horniness, Joe eventually married Ann How.  And Humphrey became short and round, a comic relief character.

The comic strip lingered in a dwindling number of small-town newspapers until 1984.  By that time,  everyone had forgotten about Joe Palooka. (Except for Ham Fisher's home town of Wilkes-Barre, Pennsylvania, which renamed a nearby mountain after him).

And the 1980s college boys scouring the discount bins at the Comics Cave for beefcake covers.

And the elderly gay men who remembered glimpsing homoromantic potential in their childhood, when they opened the comics page to read about L'il Abner, Flash Gordon, Prince Valiant, and Joe Palooka.

source http://everydayheterosexism.blogspot.com/2013/01/boxers-and-boyfriends-joe-palooka.html